influencer gifting

Influencer gifting is a more relaxed, organic approach to influencer marketing, where creators receive products rather than being paid for guaranteed deliverables. It’s ideal for brands looking to increase awareness and seed products naturally with relevant creators.

At Core Cre8tive, we support the gifting process by sourcing suitable creators from our portfolio and presenting them for brand approval. Once approved, creators are gifted your product and encouraged to share it organically in a way that feels authentic to their audience.

Unlike paid campaigns, gifting collaborations are not fully managed or contract-led, and content sharing is not guaranteed. This approach allows for more genuine engagement and often results in highly authentic creator-led exposure.

Influencer gifting works particularly well for smaller brands testing influencer marketing for the first time, as well as established brands looking to broaden reach through organic creator relationships.